Our 2nd Birthday


On September 21st, we celebrated our 2nd birthday.

It has been a beautiful experience so far despite the world's challenges. We have still had the chance to celebrate in ways we deem fulfilling, although both our birthdays to date have been marked in the midst of the pandemic. Happy Birthday Luxury Black Card - Story of Elegance


Let’s go down memory lane. In September of 2019, we launched with 7 greeting card collections: Alphabet Bpower®, Celebration, Fempower, Gratitude, Humour and Inspired. Launching with our concept focused collection was our way of showing you our personality and introducing our version of luxury greeting cards to the world.


The pandemic then officially slowed the world down, (here in the UK it was in March of 2020). We continued to spread gratitude and shared our care during COVID-19. Like most of the market we did not have the answers, nevertheless we were really very proud that our brand ethos (spreading great energy into the world throughout our range) stood the test of time.

During the mid-year of 2020, we began developing our 1st Christmas collection. Available in sets of 6, across 12 styles, were our sparkled Mini Christmas Card sets. We launched our Christmas sets in October of 2020 and pleasantly, our audience loved them.

Happy Holidays Luxury Christmas Card - Story of EleganceTis The Season To Be Jolly Luxury Christmas Card - Story of Elegance


At the beginning of 2021, we expanded our collection into additional greeting card categories. We listened to your feedback on what it is you wished to see in our collection. The leading answer was cards, in which we delivered. Explore our expanded collection of luxury greeting cards for him and for her. Choose from:

Anniversary CardsCouples CardsEveryday CardsFamily CardsFather’s Day CardsMother’s Day CardsMilestone Birthday CardsMilestone CardsSympathy CardsWedding Anniversary Cards. The Main Man Luxury Greeting Card - Story of Elegance


At Story of Elegance, we appreciate every step of the journey as our destination is eternal. We continue to adapt to the world and economic changes to deliver your Elegant Story. We have lots more on the way. We will be expanding into stationery and small gifts alongside our continuation to innovate and inspire you.

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Thank you for making our story so far an elegant one.